Inspirational jewelry is the kind that carries a heartfelt message or symbol to its wearer. From the Gordian knot to a simple “This too shall pass” ring, there’s something special about wearing a piece of jewelry that makes you remember that your challenges will eventually resolve themselves. Often, these pieces are imbued with religious or spiritual symbols and meanings like the infinity symbol; a clover to represent good luck; or an om sign to invoke the idea of oneness.
In addition, there are many brands who use their jewelry to raise awareness for environmental and social causes. For example, Article 22 uses old bomb parts and bullet casings to make their jewelry in order to spread awareness of unexploded mines in Laos, while Catbird funnels funds to organizations like the ACLU through their Giving Fund. Inspirational jewelry is the type of accessory that will be appreciated by your customers who have a desire to bring more positivity and change into their lives.
Engraved bracelets are a popular way for your customers to express their passions and aspirations through their jewelry. These engraved bracelets can be a tribute to a loved one, an inspiring quote, or a meaningful mantra that they keep close to their hearts.
You can promote these inspirational jewelry pieces by creating content that shares the story behind each word or symbol, what it means to different cultures and what your customers may find meaningful about the inscriptions. You can also partner with influencers who have large followings on Instagram or Pinterest so that they can share these stories and images with their followers and help to spread the word about your new inspirational jewelry collection. inspirational jewelry for women