Achieving more YouTube views should be at the top of every content marketer’s to-do list. After all, more views equals more potential customers. But despite the power of video, many marketers struggle to find a way to consistently drive new viewers. This is especially true for B2B companies, where a lack of measurable ROI often makes it difficult to justify the time and expense.
The secret to getting more YouTube views lies in optimizing your videos for search. This means targeting the keywords that your ideal audience uses when searching for tutorials, inspiration or entertainment. It also means ensuring that your video titles and descriptions include those keywords while being accurate and attention-grabbing.
Another important YouTube view-boosting strategy is creating playlists. Adding videos to playlists allows viewers to easily access them. Plus, playlists help increase session time, which is one of the factors that YouTube takes into account when ranking your video.
Lastly, you can use your YouTube analytics to identify the times of day when your audience is most active. By then publishing a new video at those times, you’ll increase the chances of your content being discovered by your audience. You can even add an end screen to your videos that will direct viewers to other related content, such as a follow-up video or a playlist. For example, YouTuber JJ McCullough ended a video about mascots with a link to a follow-up video about quirky cultural trivia. Attracting YouTube views